MSPI Social Marketing Page

Methamphetamine and Suicide Prevention Initiative Social Marketing Campaign

The Need for a National Public Health Campaign:

Although the congressional allocation to prevent and treat suicide and methamphetamine addiction in Indian Country was necessary and welcomed by Indian Country, the reality of an average community award of $100,000 a year to prevent and treat suicide (and related conditions) and methamphetamine addiction is substantially inadequate to make the necessary impact on a broader community level. Further, there are no funds specifically allocated for providing these communities with support for social marketing on such critical and sensitive topics of suicide and methamphetamine use.

Public Health Campaigns often utilize social marketing, which is the systematic application of marketing to achieve specific behavioral goals for the good of a society. Throughout time, social marketing has been successfully used to change human behavior including increasing seat belt use, increasing enrollment in government operated social service programs, increasing participation in census activities, and increasing condom use among populations with high HIV infection, just to name a few. Further, social marketing can result in policy-based changes that contribute to society such as- creating seat belt laws; allocating funding to community-based government program enrollment services; development of and funding for US Census tribal liaisons; and even allowing for the installation of condom machines in area high schools. These are all examples of policy decisions that have likely been influenced, in some way, by social marketing.

Social marketing around suicide and methamphetamine has been happening in areas all over the US but there have been limited resources to empower Indigenous communities in the US to attempt such efforts in a comprehensive way. With the current momentum for treatment and prevention funding through MSPI to 134 Indian communities, a national social marketing campaign on the prevention of suicide and methamphetamine addiction for all of Indian Country is timely and long-overdue.

For more information contact Dr. Kimberly Fowler, Director of Technical Assistance and Research, at 202-544-0344 or at kfowler@ncuih.org